In 1991 fellow pro skater Steve Rocco, who founded World Industries skateboards, approached Natas Kaupas about starting his own brand. Kaupas left SMA and began 101 Skateboards. 101 was known for its influential videos in the early 90's. During the 6 to 7 years that 101 was around for, the team was comprised of heavy hitters including Natas, Gabriel Rodriguez, Eric Koston, Adam McNatt, Clyde Singleton, Gino Iannucci, Jason Dill, Kris Markovich, Andy Stone, Leigh Peterson, and Marcus McBride. The Heritage Reissues pay homage to the original iconic 101 boards that are a must have for any skateboard collector.